ASIA-PACIFIC, AUGUST 9, 2010 – In what has been billed as arguably the biggest advertising pitch in the country this year, Grey India has won the Reliance Communications account. Reportedly worth over 250 crores, the account covers all offerings of Reliance Communications including its wireless business and much awaited 3G launch. With a customer base of 109 million, Reliance ranks among the Top 4 telecom companies in the world by number of customers in a single country.
According to industry sources, the agencies in the fray included JWT, McCann Erickson, Mudra and incumbent Cartwheel.
Confirming this development, Jishnu Sen, Grey India Chief Operating Officer, said, “This is huge. A win this big, a win against industry biggies is a huge testament to the new Grey. We are on the way to being the most Famously Effective agency in the country. The thing that stood out in this pitch, according to me, is teamwork and passion. Across disciplines. Across levels. From the insight we cracked, to its strategic context and then finally culminating in some outstanding creative work. Every piece was right! From the seniormost to the juniors. From Nirvik Singh (Grey Group Asia Pacific Chairman & CEO) and Bindu Sethi (Grey Asia Pacific Chief Strategy Planning Officer) and Amit Akali (Grey India National Planning Director) and Malvika Mehra (Grey India National Planning Director) to every person who worked on this pitch gave it their best. Every round, every little bit of work. That’s what we bring to all our clients. I believe that this is the first of many such announcements from Grey India. “
In the past few months, Grey India has won several new businesses including Dabur, Ferrero and Bharti AXA General Insurance. It is understood that several other pitches have also been successful.
Grey Group India is one of the country’s largest integrated agencies and was voted Digital Agency of the Year for 2010. The agency offers a total communications approach in India across Grey (advertising), G2 Direct & Digital, G2rams (brand activation) and Grey Public Relations. Grey Group India clients include Ferrero, Bharti AXA Life and General Insurance, Britannia, Dabur, Deutsche Bank, Fortis, Godrej Sara Lee, GlaxoSmithKline Consumer Healthcare, ITC, Killer jeans, Parle, Procter & Gamble, Suzlon, United Spirits Ltd., VBJ, Wyeth and 3M among others.
