Prior to the release of Campaign Brief Asia’s Creative Rankings, its website announced that for the first time, a Japanese agency, Dentsu Inc. Tokyo, supplanted the Singapore agencies as the most awarded agency in Asia. Traditional rivals, Ogilvy & Mather Singapore and Saatchi & Saatchi Singapore, gave way to Dentsu, which is the most awarded agency in Asia, and Campaign Brief Asia’s Regional Agency of the Year.
After a steady rise to the top, Dentsu scored 1025 Ranking Points, a 300-point lead over no. 2, Saatchi & Saatchi Malaysia. The points came from its successes in the London International Award,s Cannes Lions, Spikes Asia and D&AD. These awards were also won in the categories of New Media.
Another Malaysian agency takes the No. 3 spot, BBDO Proximity Malaysia, powered by its perpetual awards machine, "Two Worlds" campaign for Chrysler Jeep.
The Creative Rankings chart the performances of the 161 agencies that have won creative awards over the past two years. It also ranks the 1493 individual copywriters and art directors that have won awards over the past two years.The Campaign Brief Asia Rankings issue is being released this week and is expected to arrive in Manila next week.
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