MANILA, PHILIPPINES – Mang Inasal, the Philippines’ Grill Expert is on a winning streak, clinching three major awards at the 12th Asia-Pacific Stevie Awards, a celebration of innovation and excellence in the workplace across the region. This year, Mang Inasal proves that it’s not just about great food but that it’s also about bold ideas, creative storytelling, and brand love that sizzles.
At the heart of its winning streak is the campaign, “Mang Inasal Chicken Inasal – Walang Pigil ang Sarap at Saya!”, which brought home a Silver Stevie for Innovation in Cross-Media Marketing. This campaign didn’t just sell grilled chicken but it also sold moments of joy, bonding, and Filipino flavor, using a mix of digital, on ground, and broadcast media to serve the message nationwide.
Mang Inasal’s Marketing Head, Allan C. Tan, was awarded a Bronze Stevie as one of the Most Innovative Marketing or Advertising Professionals of the Year for his leadership in developing impactful, customer-centered campaigns. A second Bronze Stevie was awarded to the Mang Inasal Marketing Team, recognized as one of the Most Innovative Advertising or Marketing Agencies of the Year for its collaborative and insight-driven approach to brand building.
“These awards reflect the spirit of innovation that drives Mang Inasal forward,” said Mang Inasal President Mike V. Castro. “We’re proud of the team and grateful to our customers, whose continued support inspires us to grow and serve better every day.”
This year’s wins follow Mang Inasal’s strong showing in the 2024 Asia-Pacific Stevie Awards, where the brand earned four recognitions for its standout marketing and public relations efforts.
