After a battle royale-worthy pitch against Euro RSCG, Dentsu, McCann Erickson and two local agencies, BBDO Guerrero Ortega was chosen by the Department of Tourism to run their new advertising campaign. They were also the same agency responsible for the 2001 "Wow Philippines! More than the usual!" effort.
Media duties are expected to be awarded to OMD, which pitched alongside BBDO.
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