ASIA-PACIFIC – CHINA, JANUARY 30, 2013 – Ajay Kaul, global executive director for global brand communications – worldwide marketing of Lenovo, has been commissioned to lead the 2013 jury for the Festival of Asian Marketing Effectiveness, Asia Pacific’s principal gathering of marketing, advertising, media and brand experts.
Joining Lenovo in 2006, Kaul manages the global brand communications and analytics hub of over 150 advertising and marketing communications professionals for over 50 countries. He also oversees the Lenovo global marcom strategic marketing services and analytics teams and is responsible for managing the Ogilvy advertising unit, which serves Lenovo’s global brand communications and advertising needs. Prior to relocating to Bangalore, Kaul was based out of Lenovo’s global headquarters in Morrisville, North Carolina USA, where he managed Lenovo’s global direct marketing and Business Intelligence Functions.
Kaul has over 19 years of global marketing and executive management experience, having previously worked at Dell where he was based out of the company’s global headquarters in Round Rock Texas. He served there for eight years holding various roles including brand management, marketing ops and pricing functions. He played a key role in establishing Dell as a #1 SMB brand in the PC category in North America. Ajay is a frequent speaker at marketing and thought leadership events.
On his appointment as jury president, Kaul said: “It is an honour to serve as the jury chair for the 2013 Festival of Asian Marketing Effectiveness Awards. The FAME awards have become the most coveted marketing event in Asia Pacific that celebrates the achievements of the very best. I look forward to meeting some of the brightest marketing minds that have enabled world class campaigns.”
“We’re delighted that Ajay has accepted the position of jury president in such an exciting year. 2013 sees newly added accolades and categories and we are certain to see some inspiring and interesting work from across the Asia Pacific region. Ajay has a wealth of experience and skills which will stand him good stead to lead the jury and decide on the region’s best marketing effectiveness work,” said Terry Savage, chairman of Lions Festivals.
The Festival takes place at Pudong Snagri-La in Shanghai, on May 8-9.
