ASIA-PACIFIC – AUGUST 27, 2010 – The International Advertising Festival, organizers of Cannes Lions and Haymarket Media today announced an in principal agreement to extend the joint venture, which runs Spikes Asia to include the Asian Marketing Effectiveness Festival (AME).
The existing joint venture, Spikes Asia Advertising Festival, intends to build the AME event into the region’s largest forum for marketing effectiveness.
“We are committed to developing another great event in Asia. Building on the existing relationship between Haymarket and Cannes Lions will allow us to deliver the most compelling event in the effectiveness arena,” said Terry Savage, chairman of Cannes Lions.
Tim Waldron, Managing Director of Haymarket Media Asia, said: “The Asian Marketing Effectiveness awards have come to be recognized by agencies and clients as the region’s most rigorous effectiveness awards competition. We are delighted now to be working with Cannes Lions to build the event into Asia’s largest forum for marketing effectiveness. The decision to work with Cannes Lions in growing the event in the region was an easy one after the success of Spikes Asia.”
The Asian Marketing Effectiveness Festival will take place on March 30-31, 2011, in Shanghai, China. The awards competition, now in its 9th year, recognizes the role of innovative strategy, creativity and first-rate execution to build brands and deliver solid business results. The AME Festival will be run by the same management team as Spikes Asia.
