Dreading your visit to the Advertising Standards Council (ASC)? Truth is, much of the headache can be saved by avoiding certain common mistakes.
Incomplete information on forms, insufficient attachments, inconsistent information on storyboard vs. documents, inconsistent final material vs. approved storyboard. These and other common errors in applying for clearance were addressed at the first 4As ARAL, a joint project of 4As and the ASC.
Interestingly, Mio Chongson, Managing Director of Blue Bottle Inc. said that 75% of applications are done one hour before lunch time, which becomes the usual cause of approvl delays. “We urge you to come earlier,” she said, because screening opens at 9 a.m.
Rene Khan, ASC General Manager, advised AEs to “familiarize with the procedures and codes” and should there be questions on their ads, “[they] can stay at the office to speak and present to the screeners” till it gets cleared.
Also present were fellow 4As Board member Ruwel Loyola, ASC Ad Specialist Cris Hondrado-Dasig, and Mila Marquez, GM of Black Pencil and ASC Immediate Past President. 4As ARAL’s first of a three-part series was held last April 15, 2009.
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