Gigil
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Design
Design: IMMAP unveils new look, refreshed for the future
MANILA, PHILIPPINES — The Internet and Mobile Marketing Association of the Philippines (IMMAP) strode purposefully into 2022 with their first…
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Press Release
Brand & Business: Ad agency GIGIL shows creativity can’t be locked down
MANILA, PHILIPPINES — When the government officially announced the placement of the whole of Luzon under “enhanced community quarantine” in…
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Philippine News
News: 4As suspends GIGIL over controversial ad
MANILA, Philippines— Following the controversial Belo “Pandemic Effect” ad, 4As Philippines has decided to suspend GIGIL from its membership. The…
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Insight & Intelligence
Insight: Isentia PH on the Pandemic Effect, and how netizens intervened the media to counteract its standards of feminine beauty
MANILA, PHILIPPINES — It’s been more than a year since the Philippines’ mandatory quarantines, and people have been constantly adjusting…
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Insight & Intelligence
Insight: Doing More — How the ad industry can truly protect women
MANILA, PHILIPPINES — It began with a controversial ad. Then came a social media post. Now, creatives have shown overflowing…
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Insight & Intelligence
Opinion: Hey ad, offense taken. That controversial Belo beauty ad and the “pandemic effect” on women
MANILA, PHILIPPINES — Humanity, as a whole, has lost so much. We’ve had to grieve collectively in ways we never…
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Insight & Intelligence
Insight: The #PandemicEffect is real, but it goes beyond Belo’s skin-deep ad
MANILA, PHILIPPINES — The COVID-19 pandemic has proven itself to be incredibly tough for everyone. With its effects on the…
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Awards News
Awards: GIGIL declared by Ad Age as International Small Agency of the Year
MANILA, PHILIPPINES — Leading independent ideas agency GIGIL had a monumental 2020, having been labeled by Campaign AOY not only…
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Campaign Spotlight
Campaign Spotlight: Jollibee’s newest commercial series reminds us that happiness doesn’t have to come at a high cost
MANILA, PHILIPPINES — Jollibee, the #1 fast-food chain in the Philippines, has launched the third and final part of its…
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Campaign Spotlight
Campaign Spotlight: In new ad, Jollibee asks how much you would pay to look your youngest
MANILA, PHILIPPINES — Jollibee has been delighting and making Filipinos laugh with their new JolliSavers series of comedic commercials, but…
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Insight & Intelligence
Insight: Raising the Filipino flag — Marketing effectiveness showcase
MANILA, PHILIPPINES — For years, Filipinos have been recognized for their natural talents in different facets, may those be in…
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Awards News
Awards: AD STARS 2021 Philippine Finalists–GIGIL, TBWA\ SMP and BBDO Guerrero score highest total spots in shortlist
MANILA, PHILIPPINES — With the highly-anticipated AD STARS 2021 fast approaching, Philippine agencies are gearing up with a total of…
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Campaign Spotlight
Campaign Spotlight: Dole’s sun-powered promo ends with the biggest Pachinko game in the world
MANILA, PHILIPPINES — Did you catch Dole & Seasons Plantation Pachinko Grand Raffle Draw? Php 1 million for the taking…
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