Talk this way! Spikes Asia ’09 takes the mike to the talking heads of digital revolution. In this pioneer Asian advertising festival, Spikes tasks adobo magazine founder and editor-in-chief Angel Guerrero as moderator to pick the brains of four industry leaders for “Meet the Press” on September 16 at the Seminar Theatre at 2PM.
As much as Asia has excelled in advertising creative and design, it has to catch up on the digital component. "Meet the Press" tackles digital revolution and how it has entered, merged and transformed, and is now re-creating advertising.
< width="165" vspace="5" hspace="5" height="250" align="right" src=" angel. " alt="" />Taking on the perspective of both creative and media, a wider understanding of the digital revolution and the breadth of opportunities it represents will be discussed by Mark Ingrouille, Regional director, Southeast Asia-McCann Worldgroup; Chris Dobson, Sales Director-BBC Worldwide; and Fernanda Romano, Global Creative Director for Digital and Experiential Advertising-
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adobo magazine is the word in advertising. It profiles the most influential advertising and industry individuals and showcases their creative talents. Relevant case studies with insider features and exclusives uplift and inspire both the professional and the student communities.
The magazine holds quarterly seminars, lectures and other events on the industry, for the industry. Under the banner adobo main course, industry executives and experts, and creatives, too, impart sharp, reliable insight and perspective valuable to advertising, marketing, and media practitioners.
Guerrero had a 15-year career at McCann Erickson, rising to Business Unit Director. She led her team to pick up one of the first AME Advertising and Marketing Effectiveness Awards for the country and helped win a number of Agency of the Year Awards. From there, she became a contributing journalist for the advertising beat in the country’s leading newspapers, the Philippine Star and the Philippine Daily Inquirer. For many years she has attended the Cannes Advertising Festival, the Asia Pacific Advertising Festival in Thailand and major advertising events in the Philippines.
Spikes Asia Advertising Festival ’09 will be in Singapore from September 16 to 18 at the Suntec City. Visit www.spikes.asia for further details.
