GroupM
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Global News
Brand & Business: Wavemaker rolls out breakthrough multi-audience planning platform – Maximize
LONDON, UK – Wavemaker has completed the global roll out of a new AI-powered media planning platform, Maximize, that allows…
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Global News
Brand & Business: Essence launches Essence Media Health Check consulting service to help brands accelerate digital marketing transformation and business growth
SINGAPORE – Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the introduction of…
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Global News
New Business: Purplle appoints Essence as integrated media agency of record in India
MUMBAI, INDIA – Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it…
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Global News
New Business: Essence partners with Mamaearth to grow its brand, amid rising demand for natural, toxin-free products
DELHI, INDIA – Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it…
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Global News
New Business: MediaCom named Uber’s global media agency on record
LONDON, UK – MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the…
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Digital News
New Business: Social leisure activity platform Frip names Essence as integrated media agency of record in South Korea
SEOUL, SOUTH KOREA– Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it…
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Global News
Brand & Business: GroupM Thailand partners with Shopee to help brands accelerate growth with enhanced e-commerce solutions
BANGKOK, THAILAND – GroupM (Thailand), WPP’s world-leading media investment group, partners with Shopee, the leading e-commerce platform in Southeast Asia…
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Global News
New Business: MediaCom bags media mandate for Hollywood content leader and OTT player Lionsgate Play
MUMBAI, INDIA – Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play…
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Press Release
People: GroupM has Named Karen Blackett OBE, the new U.K CEO as Tom George steps down
NEW YORK — GroupM, WPP’s media investment group, today announced that Karen Blackett OBE has been named U.K. CEO, as Tom…
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Global News
New Business: GroupM Becomes First Media Agency to Invest on ABM, as they Announced the Acquisition of Sandtable
WPP announces today that GroupM has acquired Sandtable, the data science company that specialises in behavioural analytics and advanced simulations.…
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Press Release
People: GroupM Names Dement İkiler as EMEA CEO, Responsible for Strategy and Operations across GroupM’s Agencies in the Region
NEW YORK, NY — GroupM, WPP’s media investment group, today announced that Demet İkiler has been named EMEA CEO, effective…
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Global News
People: MediaCom Thailand Announces the Appointment of Piyawan Khwanngarm as Business Director
BANGKOK – Piyawan Khwanngarm has re-joined MediaCom Thailand as Business Director from TMB where she was previously the lead of…
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Campaign Spotlight
Campaign Spotlight: Xaxis and Mediacom Hong Kong Announce Exciting Campaign Results for Timberland
HONG KONG – Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, together with Mediacom Hong Kong, have announced…
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