After the succession of promotions in O&M Advertising, O&M has announced several changes in OgilvyOne and OgilvyAction regionally, as well as new leaders for Ogilvy offices in China and Japan. Among the changes is John Goodman’s overseeing of Southeast Asia operations, in partnership with current COO for SEAsia Teng Hock King.
“SE Asia being a highly valuable region for the agency, it needs to be protected, nurtured and well led,“ adds Tim Isaac, himself newly installed as Chairman of O&M Asia Pacific. While overseeing the region, Goodman’s primary role will be as Regional President of OgilvyAction in April.
Meanwhile, Goodman’s role heading O&M Japan will be taken over by Kent Wertime, who is credited with growing OgilvyOne into a flourishing network. Wertime will continue as Regional President of OgilvyOne.
Meanwhile, O&M Advertising has appointed Raymond Tao as President of Ogilvy & Mather Advertising in China. Tao will initially play a dual role, assuming the Managing Director position overseeing Ogilvy Advertising Beijing while also leading the advertising discipline at the country level.
Tao will be supported by Michael Lee, who moves to Hong Kong in the newly created role of President, Strategic Development, Greater China. Lee will focus on managing and growing the +Ogilvy companies, Ogilvy Fashion, and strategic alliances for Ogilvy Auto. Meanwhile, Joyce Chang, Managing Director of Ogilvy Advertising Beijing, relocates to a similar role at Ogilvy Advertising Shanghai in March.
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