Hakuhodo
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Campaign Spotlight

Hakuhodo Kettle cooks up a storm with ‘Hot Drive’ for JMS
TOKYO – Jms deploys shops for car merchandise and maintenance and released the Web video HOT DRIVE on the official…
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Campaign Spotlight

Hakuhodo Kettle launches Yahoo! Smart Stretch 360 to relieve “text neck”
TOKYO – Yahoo! JAPAN has unveiled “Yahoo! Smart Stretch 360” as a new 20th year project, the world’s first(*1) attempt…
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Global News

Beta as the Hakuhodo Agency Way
CANNES – Evolve or die. In an engaging and elegant presentation, Hakuhodo’s worldwide CCO Masaru Kitakaze dissected the creative DNA…
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Press Release

Kazoo Sato appointed as Chief Creative Officer of TBWAHAKUHODO Japan
TOKYO – TBWA\HAKUHODO Japan announced today the promotion of Kazoo Sato to the role of Chief Creative Officer, from Executive…
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Videos

adobo LIVE: Kentaro Kimura, Co-CEO & ECD, Hakuhodo Kettle
Kentaro Kimura was the chairman of the Young Lotus Workshop 2016 with the theme: “You can leap higher than you…
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Global News

ADFEST 2016 Grande Lotus Showcase
PATTAYA – Known as the competition for Asians by Asians, the top winners of ADFEST 2016 held on March 1619…
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Global News

Hakuhodo’s Suda Lab develops Dig-Log, a device that visualizes and gamifies the energy expended on snow shoveling
TOKYO – Suda Lab, a creative laboratory of Hakuhodo Inc., Japan’s second largest advertising company, has developed Dig-Log, a new…
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Global News

Hakuhodo’s Takahiro Hosoda and Kazuaki Hashida: It’s more than getting a yes, it’s about making a difference
by Rea Gierran SUBIC – The creative duo from Hakuhodo Kettle and TBWA\Hakuhodo, Takahiro Hosoda and Kazuaki Hashida, didn’t…
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