MUMBAI/DELHI, INDIA – iCubesWire, a global leader in MarTech solutions specializing in performance, influencer and content marketing, has announced the appointment of Shashank B.V. as Business Director, Sales (South). In his new role, Shashank will lead content sales for influencer marketing across South India, with a focus on empowering brands through strategic, creator-led storytelling.
With over two decades of experience in digital sales, branded content and influencer marketing, Shashank brings a wealth of industry insight and leadership to the role. He previously played a pivotal role in iCubesWire’s southern expansion during his tenure as Group Head, South, and has held key leadership positions at Hungama Digital Services, Times Internet and Tyroo Media. His extensive network spans both legacy enterprises and fast-growing digital-first brands.
As the influencer marketing landscape continues to evolve, iCubesWire is sharpening its focus on content-first strategies rooted in regional relevance and performance metrics. Shashank’s mandate will include scaling content monetization efforts and enabling native, scalable storytelling formats that deliver tangible value for advertisers.
Commenting on the return, Shashank B. V., said, “I’m thrilled to return to iCubesWire at a time when brands are actively looking for meaning, authenticity, and value in influencer marketing. With iCubesWire’s deep creator network, and performance-first approach, I look forward to delivering smart content solutions that drive both brand recall and business impact across the South market.”
Officer, iCubesWire
Nishant Sharma, Co-Founder & Chief Business Officer, iCubesWire said, “Shashank’s return is both timely and strategic. His understanding of the regional market, combined with his passion for content-driven storytelling, will be invaluable as we accelerate growth in the influencer ecosystem. We’re confident that under his leadership, brands will find new opportunities to connect with audiences in culturally resonant and measurable ways.”
The appointment comes at a time when iCubesWire is aggressively investing in hyperlocal influencer targeting, multi-lingual content creation, and ROI-focused creator collaborations, strengthening its position as a go-to partner for integrated campaigns.
