Filipino art director nominated for the 2012 German Design Award

GLOBAL – OCTOBER 2011: Mark Herrera, a Filipino art director currently based in Zürich, Switzerland, is one of the nominees of the 2012 German Design Award international design competition for his design for Bügel Bräu premium beer bottle.

 

The beer bottle design, aside from conveying the product‘s “Swiss-ness”, Herrera‘s distinctive design of Bügel Bräu beer from Heineken highlighted the source of natural ingredients used in making the brew. As part of the bottle structure, key images are embossed around the bottle, such as Mount Pilatus over the shoulder, the Eichhof brewery logo on the opposite sides of the body, Swiss crosses of varied sizes randomly dispersed around the bottom to represent freshness and to simulate effervescence.

 

Herrera has been an art director/designer in the Swiss advertising industry for over a decade now. He was one of the winners of the prestigious design competition the Red-dot and won several awards for his earlier projects, such as a Cannes Lions and eight other distinctions from the Swiss Direct Marketing Association. He studied in PWU Manila and has a Bachelor’s degree in Fine Arts, major in Advertising. He previously worked for several network agencies in the U.S.A. and Switzerland.

 

The jury met in August to select the 25 winners in Product Design and 24 in Communication Design from the 1,500 entries submitted. The five finalists for the Newcomer Award have also been established and named. The award ceremony will be held on February 10, 2012 at the international consumer goods trade fair “Ambiente” in Frankfurt.