MUMBAI, INDIA — Carat, the media agency from the house of dentsu India, has won the media mandate for SUGAR Cosmetics, one of India’s fastest-growing beauty brands. The account was won following a comprehensive competitive pitch process.
As per the mandate, the agency will oversee media strategy, planning, and buying for the total portfolio of SUGAR Cosmetics.
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Speaking on the account win, Anita Kotwani, CEO, Carat India said, “We are pleased to win the media business for SUGAR Cosmetics. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today!”
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Commenting on the win, Vineeta Singh, CEO & Co-Founder, SUGAR Cosmetics said, “Carat came highly recommended to us. Their strategic thinking, experience, and efficiencies stood out. Partnering with them on our media strategy is reassuring, given their data-driven approach in meeting our brand goals. The beauty industry is ever-changing and we at SUGAR Cosmetics always like to stay ahead of the curve. As a brand leader, it is my topmost priority to ensure that we keep evolving our strategies to meet consumer requirements. I hope our new association with Carat will help us in this journey of keeping up with consumer trends and stay relevant in the industry.”