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Campaign Spotlight

Campaign Spotlight: GIGIL Creates Offbeat Beauty Spot For SnailWhite

Ideas agency GIGIL takes a different approach to beauty advertising in their latest film “The Lucky Dark Spot” for Snailwhite— Thailandʼs #1 facial moisturizer.

Chalking up millions views in just days, the film features Mitch— a girl with a dark spot on her cheek which ridiculously brings her good fortune. It also stars celebrity Kiray Celis playing Mitchʼs jealous sister, who’ll do anything to remove her sister’s luck.

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While beauty commercials are conventionally slick and serious, GIGIL bucked the trend and used humor, while still highlighting the efficacy of the brand.

Watch the film here:

CLIENT

Dia Lacaba – Managing Director, Snailwhite
Denise Anne Castro – Marketing Manager, Snailwhite
Bea Vicente – Creative Manager, Snailwhite

AGENCY

Creative Partners: Badong Abesamis, Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Dionie Tanada
Senior Copywriter: Nikka Melchor
Senior Art Director: Dana de Leon
Art Director: Ynna Milambiling
Account Director: Jim Jimenez
Account Supervisor: Beverly Lubid

PRODUCTION

Director: Jan Tristan Pandy
DOP: Ron Lacap
AD: Bombi Plata
Offline Editor: Alvin Chan
Online Editor: Alec Moreto
Colorist: Andre Cobey
Audio: Kerplunk
Production House: Go Motion
Producer: Sasa Abella

Partner with adobo Magazine

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