“The Philippine market is accelerating at a great pace. It is probably in the top 20 markets in the world in terms of potential spending,” says Vishnu Mohan, CEO of Havas Digital Asia Pacific.
Having set up Media Contact Philippines as part of Media Planning Group (MPG), the media division of French company Havas, Mohan sees the country as a hotbed of digital creativity. The local company focus is digital advertising services for web and mobile.
In one of his addresses at the Internet and Mobile Marketing Association of the Philippines (IMMAP) Summit, Mohan spoke of the rebirth of Word-of-Mouth, the basis of the new age in media, and the importance of online conversations necessary to the success of any digital campaign.
“There is a science and vision in buzz programs,” he says of the medium.
Mohan has advertising in his blood. As account manager for Colgate Palmolive at DY&R Bombay, he often strayed into media duties, eventually playing dual roles. He brought his two-faceted expertise to Saatchi & Saatchi India as New Business director, Strategic Planning for P&G.
