PAWSsion Project
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Brand & Business
Why community-driven values are becoming the beauty industry’s biggest differentiator
In an industry where “purpose” has become one of the most overused marketing terms, consumers have also become increasingly skilled…
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Fashion
Support animal rescure with Maison Victoria Pearls’ limited-edition collection with Pawssion Project
MANILA, PHILIPPINES — Pearls have always been a staple in every woman’s jewelry collection. The inception of women-led brand, Maison…
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Campaign Spotlight
Dr. Shiba partners with Pawssion Project and Shaira Luna for shelter pet adoption campaign
MANILA, PHILIPPINES — Pet wellness brand Dr. Shiba has partnered with Pawssion Project and photographer Shaira Luna for a unique…
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Campaign Spotlight
Dr. Shiba partners with actress Liza ‘Hope’ Soberano to champion pet wellness
MANILA, PHILIPPINES — Holistic pet wellness brand Dr. Shiba has partnered with celebrated actress and pet advocate Liza “Hope” Soberano…
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Awards News
This year’s Mad Stars finalists include TBWA\SMP, Leo Burnett, Arcade Film Factory, and more Philippine contenders
MANILA, PHILIPPINES — As MAD STARS, the international marketing, advertising, and digital content festival, nears, the creative industry is one…
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