Initiative
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New Business
Initiative expands client roster, wins Aspen Pharmacare Australia account
SYDNEY, AUSTRALIA – Initiative continues to strengthen its foothold in the healthcare sector, securing Aspen Pharmacare Australia as its newest…
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Awards News
IPG Mediabrands network tops 2024 Malaysian Effie Awards IPG Mediabrands network tops
KUALA LUMPUR, MALAYSIA — IPG Mediabrands agencies MBCS, the media-fuelled creative content practice, and Initiative, the culturally-driven media agency, have…
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People
Initiative pulls Megan Davey up as new Head of Melbourne from her previous role of General Manager
MELBOURNE, AUSTRALIA — Media agency Initiative recently announced the promotion of Megan Davey to the newly created role of Head…
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Awards News
Wieden+Kennedy shakes the entire ad industry up with a thoughtful initiative for Kyoorius
LONDON, UK — This year, Kyoorius Creative Awards has introduced a special initiative to empower younger, growing agencies. For the…
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New Business
Initiative adds royalty to its portfolio with Crown Resorts’ media mandate
SYDNEY, AUSTRALIA — After a highly competitive media review, one of Australia’s leading entertainment groups, Crown Resorts, has appointed Initiative…
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People
Initiative Melbourne brings in Steph O’Donnel to Head its Investment offering
MELBOURNE, AUSTRALIA — Adding significant firepower to its Melbourne Investment offering, leading media agency Initiative has appointed Steph O’Donnell as…
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Insight
UM and Initiative propel IPG Mediabrands to top spot in latest RECMA rankings
MANILA, PHILIPPINES — The latest RECMA qualitative report rates IPG Mediabrands Philippines as the number one ranked media agency group…
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Press Release
Initiative expands footprint in Asia Pacific by opening Pakistan office
SINGAPORE — Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan for the launch of…
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People
Initiative Melbourne appoints Megan Davey as first General Manager
MELBOURNE, AUSTRALIA — Initiative announced the promotion of Megan Davey to the newly created role of General Manager, Initiative Melbourne.…
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New Business
Monde Nissin appoints Initiative as Integrated Media Agency of Record
MANILA, PHILIPPINES — Initiative, the culturally-driven media agency within IPG Mediabrands, through its dedicated team, Crave, announced its appointment as…
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New Business
Initiative wins Fantastic Furniture’s media mandate
SYDNEY, AUSTRALIA — After a competitive media review, Australian value furniture and bedding retailer Fantastic Furniture has appointed Initiative as its media agency of record…
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New Business
Initiative expands operations to New Zealand following ASB win with Aotearoa launch
Melissa FeinNEW ZEALAND — Media agency Initiative (wholly owned IPG entity) has been appointed as a media partner to iconic…
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New Business
Priceline awards media services account to Initiative
MELBOURNE, AUSTRALIA — Priceline Pharmacy has awarded Initiative its media services account following a three-month competitive pitch. The account has…
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