InsightPress Release

UM and Initiative propel IPG Mediabrands to top spot in latest RECMA rankings

MANILA, PHILIPPINES — The latest RECMA qualitative report rates IPG Mediabrands Philippines as the number one ranked media agency group in the Philippines, on top of other network agencies.  

In individual agency rankings, IPG Mediabrands agencies UM and Initiative are second and third, jumping several places from earlier reports this year as well as last year’s rankings.  

UM ends the year with a High Profile assessment.  Initiative scores a High Profile ranking as well, benefiting from a very strong momentum as the media agency with the second-highest new business balance and second-best client portfolio growth in the market.


As a group, IPG Mediabrands is number one and jumps ahead of a very tough and competitive field on the back of its strengths in structure, competitiveness, and overall vitality. 

RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale.  It collects and analyze data from more than 1400 media agencies in 90 countries. 

Tricia Camarillo-Quiambao, IPG Mediabrands Philippines’ CEO is understandably awash with pride “We share this recognition with our clients and partners as we uphold our philosophy of “Winning Together”. As a community, we power through to continuously elevate our craft, for the good of brands and businesses while lifting and inspiring our teams.” 

Partner with adobo Magazine

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