ASIA-PACIFIC – MELBOURNE, AUSTRALIA, MARCH 4, 2011 – HeathWallace expands its digital user experience & design consulting capabilities to serve clients in Australia from its new Melbourne hub.
Founded in the UK in 2001 and acquired by WPP in 2008, HeathWallace currently has offices in London, Hong Kong, Chicago, Cape Town and now Melbourne. Globally, its clients include leading financial services companies including multinational banks, insurers and asset management firms.
HeathWallace’s mission is to help large, complex organisations augment the skills required across various disciplines to create positive user and commercial impact across their marketing, sales and servicing channels which include web and mobile based service delivery.
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Maria Sit and Fiona Meighan
Sponsor
“Billions of dollars have been invested in IT solutions to enable business transformation initiatives in Australia in recent times and companies are recognising the pivotal role strategic design centred around user and business needs as well as good user experience (UX) play as an integral part of effective transformation. What sets successful companies apart is their ability to create sustainable competitive differentiation in the way they fuse knowledge of customer behaviour, creativity and technology,” says Maria Sit, regional managing director of HeathWallace, Asia Pacific.
“Melbourne is a logical place for landing in Australia as it’s truly a vibrant hub of commerce, creativity and innovation in Australia with a highly educated talent pool,” continues Sit.
“Australia has a lot to offer, not only in a domestic context, but for the overseas markets it is pursuing, and the digital channel is core to how it realizes its potential”, says Fiona Meighan, managing consultant of HeathWallace Australia. Meighan comes to HeathWallace with over 15 years of experience in user research, human factors and interaction design in the Australian, US and Asian markets.
