ASIA-PACIFIC – INDONESIA, OCTOBER 17, 2012 – TMSway, global provider of mobile marketing and commerce solutions, has partnered with Brand Loyalty in launching an interactive campaign for the Matahari Food Business – enabling its 98 hypermarket and supermarket branches within Indonesia to become in-store “interactive touch points”.
The campaign was designed to give "a rewarding shopping experience" for their customers while acquiring opt-in data from a chain of 73 hypermart stores and 25 foodmart stores throughout Indonesia.
Customers visiting between October 1 and December 31, 2012 are encouraged to participate in a survey and competition using their mobile to win a range of prizes. They will be instructed to visit TMSearch.com on their mobile and enter the campaign code (“ARZBERG 2012”) to get to an optimized version of the supermarket’s mobile competition site where they will be asked a series of questions and instructed to freely provide their details in order to stand a chance of winning prizes.
The code is found on shelves, promotion banners, flyers and monthly magazine.
Brand Loyalty, which specializes in designing loyalty concepts for food retailers around the world, are very positive about the outcome of their collaboration with TMS.
General manager Patrik Sundvisson said, “The findings from this campaign will certainly enable us to understand the market better, and position our loyalty programs more uniquely for Matahari Food Business.’’
“Our aim is to help this giant food retailer collect as many pieces of ‘opt in’ consumer data from their shop floor,” said Jonathan Ellis, CEO of TheTMSway.
“In conjunction with our Loyalty Program, this mobile campaign acts as a value-add and delivers an extra boost to the program and brand image. It not only creates in-store excitement, but also provides insight to the shopping behavior of our customers, enabling us to reward them better,’’ said Meshvara Kanjaya, marketing and merchandising director of Matahari Food Business.
