ASIA-PACIFIC – Grey Group’s activation marketing arm in China, G2 Star Echo China, has been charged by Amway to manage its Nutrilite Mobile Health Centre. The initiative, which aims to promote a healthy lifestyle message in China, sees a specially customised and branded van travelling to more than 10 cities across the country over the next few months.
Separately, G2 Star Echo’s premiums division, G2 Aviavision, picked up three new assignments for Mead Johnson and China Minsheng Banking Corporation.
Mead Johnson tasked the agency with two new design and production projects involving ts with purchase for two of its pediatric nutrition brands.

China Minsheng Banking Corporation Limited also appointed G2 Aviavision to handle a corporate premium design and production project following a tender. This is the agency’s first assignment with the bank.

Li Ming, Managing Director of G2 Star Echo, commented on the wins: “We’re pleased with our continuous new business success in China, especially with the good mix of projects from both existing and new clients across a range of categories.”

G2 Star Echo, which has an offering including events, roadshows, channel marketing, premiums, design and production, has offices in Guangzhou, Shanghai, Beijing in China, as well as Dubai in the United Arab Emirates. The agency’s execution network in China covers over 300 cities.


