Publicis Manila promotes upgraded Kawasaki campaign series

MANILA, JULY 19, 2013- Kawasaki has launched a campaign positioning itself as a reliable partner in the livelihoods of mass market families.

The ‘Romy’ spot by Publicis Manila has Robin Padilla introducing an upgraded Barako II with the the intention of helping families reach both their literal and figurative destinations.

Bayani Agbayani comes in for ’Gas Boy’, where he introduces the fuel-efficient Boxer CT150–their solution to lessen trips to the gas station.

Padilla and Agbayani cap off the campaign in ‘Couples’, declaring that there is no better choice than a Kawasaki.

“By using a light yet credible approach, we wanted to connect the target audience and make them appreciate each of the spots as a reflection of their own values and ideals,” explains Sonny Bautista, Creative Director of Publicis Manila.

CREDITS

Agency:           Publicis Manila, Inc.

Executive Creative Director:            Jayel Ladioray

Creative Director: Sonny Bautista

Associate Creative Director:             Gail Riofrio

Art Directors:  Ome Martizon/ JR Zarzoso /Ara Beltran

Division Head: Tom Eugenio

Business Unit Director: Jerry Cifra

Account Directors: Ria Concepcion-Nicolas/ Kathy Tinio

Planning: Pris Santos / Malou Betco

Producers: Janet Barbara (for “GAS BOY” and “COUPLES” TVC)

Datu Gallaga (for “ROMY” TVC)

Directors: Mike Talampas/Nick Santiago (for “GAS BOY” and “COUPLES” TVC)

Paul Alexei Basinillo (for “ROMY” TVC)

Production Houses:   Jungle Gym (for “GAS BOY” and “COUPLES” TVC)

                                    Straight Shooters (for “ROMY” TVC)