K-Citymarket
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adoboPicks
adoboPicks: Don’t look too far for creative inspiration — it’s woven into everyday life
Across categories as varied as food, mobility, retail, and agriculture, brands are shifting away from spectacle-driven innovation toward ideas grounded…
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Campaign Spotlight
K-Citymarket turns Finland’s on-the-Go Beauty Habits Into a Cultural Conversation
A Finnish retail brand turned everyday beauty routines into a cultural conversation by making them visible exactly where they already…
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Campaign Spotlight
‘Heavy Makeup’ helps break stereotypes with metal makeup tutorials conceptualized by TBWA\Helsinki
HELSINKI, FINLAND – For decades, advertising has promoted stereotypical portrayals of women. Even in Finland, a country that tops global rankings…
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