k-pop
- Music
Music: Spotify launches ‘K-Pop ON! Track,’ a new site dedicated to the genre taking the world by storm
MANILA, PHILIPPINES — Spotify has launched a site dedicated to all things K-Pop, bringing fans closer to the music they…
Read More » - Music
Music: Spotify takes ON! K-Pop with global playlist relaunch
MANILA, PHILIPPINES — It’s no secret that K-Pop is dominating the global music landscape as the genre and its artists…
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Digital: #KpopTwitter2021 — Filipinos are one of the most passionate and active K-pop fans in the world
PHILIPPINES, 26 January 2022 – With a massive 7.8 billion Tweets globally in 2021, #KpopTwitter once again showed its power…
Read More » - Press Release
Brand & Business: Attention EXO-Ls! 0917 Lifestyle just dropped an exclusive EXO ‘Don’t fight the feeling’ collection with SM Entertainment
MANILA, PHILIPPINES — Yes, you read that right! Globe’s 0917 Lifestyle launched an exclusive line of merchandise that features EXO,…
Read More » - Campaign Spotlight
Campaign Spotlight: Korean superstar CL introduces the fresh, new way to whisky with Johnnie Walker
SEOUL, KOREA — Johnnie Walker, the world’s number one Scotch Whisky, has partnered with global K-pop star CL to introduce…
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Music: ATEEZ returns with third installment to “ZERO: FEVER” series
SEOUL, KOREA — Following ATEEZ’s highly successful ‘ZERO: FEVER Part.2’ release in March, the global K-Pop group arrives today with…
Read More » - Digital News
Insight: K-pop belts out another record on Twitter with the highest number of Tweets in a year
MANILA, PHILIPPINES — K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter…
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Insight: Thanks to K-pop group BTS, Filipinos are more interested in certain brands
MANILA, PHILIPPINES — By this time, we can safely say that BTS has become a worldwide boy band sensation. For…
Read More » - Digital News
Insight: Twitter Korea and K-pop Radar unveil study analyzing K-Pop stars’ usage of the platform
SEOUL, SOUTH KOREA — Twitter, together with K-pop Radar, analyzed K-pop stars’ use of Twitter for the first time and…
Read More » - Campaign Spotlight
Campaign Spotlight: BBDO Guerrero and Pepsi have developed a special treat for BLACKPINK fans with a digital light stick
MANILA, PHILIPPINES – BLACKPINK fans are one of the biggest and most passionate K-pop fandoms in the Philippines. And BLACKPINK…
Read More » - Digital News
Digital: Fanlife by 917Ventures is the ultimate marketplace for K-Pop and K-Drama fans
MANILA, PHILIPPINES — With the pandemic suspending live tours and appearances, artists and fans alike have been trying to rekindle…
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Campaign Spotlight: Prudential Corporation Asia collaborates with K-pop band SuperM to launch “We DO Well Together”
TAGUIG CITY, PHILIPPINES – Prudential Corporation Asia (Prudential), the regional headquarter of Pru Life UK, is collaborating with Korean pop…
Read More » - Digital News
Digital: #KPopTwitter shows a decade and rise of K-Pop, top artists in 20 markets, and the Philippines ranking as the 4th top market by Tweet volume
MANILA, PHILIPPINES– Over the past 10 years, Twitter and K-Pop have grown side by side to become a true dream team.…
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