Press Release

Brand & Business: Attention EXO-Ls! 0917 Lifestyle just dropped an exclusive EXO ‘Don’t fight the feeling’ collection with SM Entertainment

MANILA, PHILIPPINES — Yes, you read that right! Globe’s 0917 Lifestyle launched an exclusive line of merchandise that features EXO, one of the biggest K-pop boy groups under the music label SM Entertainment.

Inspired by the group’s latest album, “Don’t fight the feeling,” the collection follows EXO’s highly-anticipated and thoroughly successful comeback album, which sold over a million copies worldwide.

You and your chingu can get your hands on official EXO merch that’s definitely a must-have for all Filipino EXO-Ls! You can choose from EXO collectible shirts, jackets, caps, bucket hats, bags, lanyards, face masks, speakers, and earbuds featuring six of the group’s nine members – Baekhyun, D.O., Xiumin, Chanyeol, Kai, and Sehun.


As a special treat, customers can also get a random exclusive “Don’t fight the feeling” photocard with a digital signature at the back with every purchase of the 0917 | EXO shirt.

Try your luck and collect all 12 photocards, featuring two versions per member. The merchandise also includes an exclusive envelope sleeve pouch as its packaging!

SM Entertainment has been hailed for its work in bringing the Hallyu wave to a worldwide audience for over 25 years now. The label’s artists like H.O.T., BoA, TVXQ!, Super Junior, Girls’ Generation, SHINee, EXO, Red Velvet, NCT 127, NCT DREAM, WayV, and aespa have fandoms from all generations, with new drops expected for release in the coming year.

“We are so excited to partner with SM Entertainment and bring official merchandise to K-pop fans here in the Philippines. Our EXO collaboration won’t be the last. We have more exciting collaborations in line for everyone to look forward to,” said Beng Ochoa, Globe Head of 0917 Lifestyle.

0917 Lifestyle is Globe’s progressive urban brand for apparel, gadgets, and accessories. The brand has long established itself as a stan account by working with other fandom-driven brands like Disney, Marvel, and even MTV. This is in line with its main goal of enabling the market’s self-expression and enjoyment.

So what are you waiting for? Give in and Don’t fight the feeling and shop now at and in select Gen3 Globe stores nationwide. A new batch of merchandise is expected to follow on December 10.

Partner with adobo Magazine

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