Kantar
-
Philippine News
Insight: Kantar reveals TV, Facebook Ads most effective in reaching Filipino consumers and sustainable brand growth
MANILA, PHILIPPINES – Kantar, the world’s leading data, insights and consulting group, has revealed that 72% of Filipinos are more…
Read More » -
Philippine News
Insight: Kantar reveals most chosen brands in the Philippines for 2020, Lucky Me tops ranking for fifth year
MANILA, PHILIPPINES – Kantar, through its Worldpanel Division in the Philippines, reveals that local noodle brand, Lucky Me, remains as…
Read More » -
Philippine News
Intelligence: Protection and well-being will be consumers’ main drivers post-COVID, according to Kantar
MANILA, PHILIPPINES – Data, insights, and consulting group Kantar has identified five key behavioral shifts that consumers across Asia are expected to…
Read More » -
Philippine News
Intelligence: Kantar on Understanding Filipinos’ sentiments, viewing and purchasing habits amidst COVID-19
London, UK – Daily conversations of Filipinos on social media on the novel coronavirus disease or COVID-19 significantly spiked after…
Read More » -
Press Release
Brand & Business: WPP publishes update re: COVID-19, continues to Serve Clients Effectively at a Crucial Time for Strong Communications
LONDON, UK – WPP releases a statement reporting their first two months’ trading is in line with their expectations; the…
Read More » -
Digital News
Intelligence: Digital Shoppers Account Account for 75% of Total FMCG Sales in Philippines, according to Kantar’s Latest Research
MANILA, PHILIPPINES – Digital Shoppers now account for 75% of total Fast-Moving Consumer Goods (FMCG) sales in the Philippines, according…
Read More » -
Press Release
Intelligence: Convenience is King for Filipino Shoppers, According to Kantar’s 2019 SmartShopper Study
MANILA, PHILIPPINES – Convenience is the top priority for Filipino shoppers when it comes to choosing retailers, according to the…
Read More » -
Global News
Intelligence: Kantar Introduces the “Digital Paradox” the Media Industry will Face in 2020 in its Annual Media Trends & Predictions Report
SINGAPORE – Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad…
Read More » -
Global News
Intelligence: Recruitment of New Buyers is Key to Brand Growth, Kantar’s Latest Study Shows
The recruitment of more buyers, especially new ones, is the most effective way to brand growth. Thus, brands should consider…
Read More » -
Digital News
Intelligence: Disrupting The Future — Kantar on Upcoming Brand Trends
There are branches in science and economics dedicated to understanding how the mind of a consumer works, and while those…
Read More » -
Global News
People: Geometry Shakes Up Leadership Transition with New CEO After 6 Years, Effective Starting April 2019
Geometry, the WPP brand experience and activation agency, today announces a change of leadership. Steve Harding has decided to move…
Read More » -
Philippine News
ABS-CBN pulls more viewers nationwide in July – Kantar Media
MANILA – ABS-CBN is still the undisputed number one TV network in the country as it pulled in more viewers…
Read More » -
Philippine News
Intelligence: E-commerce to be fastest rising FMCG channel in the world by 2020, Kantar Worldpanel study shows
MANILA – E-commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world…
Read More »
