Kantar
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Digital News
Insight: The Trade Desk unveils research showing 55 percent of Filipino viewers are streaming more OTT video content because of COVID-19
MANILA, PHILIPPINES — Today, The Trade Desk (NASDAQ: TTD) announced an in depth report on over-the-top (OTT) video streaming in…
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Philippine News
Insight: Pinoy Christmas in a pandemic: a time to save or to celebrate?
MANILA, PHILIPPINES – A few weeks before Christmas, Kantar revealed that Filipino shoppers remain very cautious with their Fast Moving Consumer…
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Philippine News
Insight: Kantar Philippines reveals 9 out of 10 Filipinos want to hear from brands during COVID-19 pandemic
MANILA, PHILIPPINES – Kantar revealed that 92% of Filipinos expressed that they still want to hear from brands despite the…
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Philippine News
Insight: Kantar reveals TV, Facebook Ads most effective in reaching Filipino consumers and sustainable brand growth
MANILA, PHILIPPINES – Kantar, the world’s leading data, insights and consulting group, has revealed that 72% of Filipinos are more…
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Philippine News
Insight: Kantar reveals most chosen brands in the Philippines for 2020, Lucky Me tops ranking for fifth year
MANILA, PHILIPPINES – Kantar, through its Worldpanel Division in the Philippines, reveals that local noodle brand, Lucky Me, remains as…
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Philippine News
Intelligence: Protection and well-being will be consumers’ main drivers post-COVID, according to Kantar
MANILA, PHILIPPINES – Data, insights, and consulting group Kantar has identified five key behavioral shifts that consumers across Asia are expected to…
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Philippine News
Intelligence: Kantar on Understanding Filipinos’ sentiments, viewing and purchasing habits amidst COVID-19
London, UK – Daily conversations of Filipinos on social media on the novel coronavirus disease or COVID-19 significantly spiked after…
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Press Release
Brand & Business: WPP publishes update re: COVID-19, continues to Serve Clients Effectively at a Crucial Time for Strong Communications
LONDON, UK – WPP releases a statement reporting their first two months’ trading is in line with their expectations; the…
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Digital News
Intelligence: Digital Shoppers Account Account for 75% of Total FMCG Sales in Philippines, according to Kantar’s Latest Research
MANILA, PHILIPPINES – Digital Shoppers now account for 75% of total Fast-Moving Consumer Goods (FMCG) sales in the Philippines, according…
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Press Release
Intelligence: Convenience is King for Filipino Shoppers, According to Kantar’s 2019 SmartShopper Study
MANILA, PHILIPPINES – Convenience is the top priority for Filipino shoppers when it comes to choosing retailers, according to the…
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Global News
Intelligence: Kantar Introduces the “Digital Paradox” the Media Industry will Face in 2020 in its Annual Media Trends & Predictions Report
SINGAPORE – Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad…
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Global News
Intelligence: Recruitment of New Buyers is Key to Brand Growth, Kantar’s Latest Study Shows
The recruitment of more buyers, especially new ones, is the most effective way to brand growth. Thus, brands should consider…
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