Kantar
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Philippine News
ABS-CBN rules 2016 in nationwide ratings – Kantar Media
MANILA – Throughout 2016 from January to December across both urban and rural homes nationwide, ABS-CBN topped all TV networks…
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Philippine News
Appealing to the Millennial Shopper, according to Kantar Worldpanel
MANILA – Kantar Worldpanel data reveals that millennials, or those born between 1980 and 2000, contributed Php181 billion to FMCG…
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Philippine News
Visayas-Mindanao seen as key areas for FMCG growth according to Kantar Worldpanel
MANILA – Kantar Worldpanel, the world leader in consumer knowledge and insights based on continuous consumer panels, today revealed that…
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Press Release
Baby products are taking over millennials’ shopping baskets – Kantar Worldpanel
Kantar Worldpanel, the global expert in shoppers’ behavior, reveals that baby products such as baby food, diapers, wipes and talcum…
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Philippine News
Kantar TNS Connected Life study reveals 23 percent of Filipinos ignore social posts of brands
MANILA – Kantar TNS (Taylor Nelson Sofres), one of the largest research agencies in the world, highlighted the need for…
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Philippine News
Lucky Me is PH’s most chosen brand anew – Kantar Worldpanel Brand Footprint study
MANILA – Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers…
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Philippine News
Kantar Worldpanel study shows innovation is key to a brand’s success
MANILA – Kantar Worldpanel, the global expert in shopper’s behavior, announces its latest study that reveals innovation as a crucial…
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Philippine News
Filipinos feel no change in purchasing ability – Kantar study
MANILA – Despite good economic performance in 2014 (GDP growing by 6.1 percent according to NEDA), Filipino consumers described their…
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Philippine News
Media Outlook 2015 puts focus on economic forecasts and marketing trends
MANILA – Presenting more than the usual economic forecasts, Philippine Center for Out-of-Home Media Research and Science (PhilCourse), Strategic Consumer…
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Philippine News
PHL FMCG performance remains stable as emerging markets slow down – Kantar
MANILA – The FMCG sector in the Philippines remains stable even as consumer FMCG spend in emerging markets has slowed…
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Philippine News
Direct sales boom in PH: Kantar Worldpanel
MANILA – Direct sales has been growing much faster than any other channel in the fast-moving consumer goods (FMCG) market,…
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Philippine News
Lucky Me overtakes Nescafe as Philippines’ most chosen brand in Kantar report
Lucky Me is now the most chosen brand in the Philippines, according to Kantar Worldpanel’s 2013 Brand Footprint report, a…
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Philippine News
‘For men’ grooming brands outgrow female beauty sector in Asia
Grooming brands ‘for men’ are growing at a faster pace than the female beauty sector across eight Asian markets: China,…
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