ASIA-PACIFIC – CHINA, SEPTEMBER 14, 2012 – Grey Group has recently appointed one of China’s most accomplished creative leaders, Canon Wu, as chief digital creative officer for its China operations covering Beijing, Shanghai and Guangzhou. Based in Shanghai, the award-winning creative takes up her new role at Grey with immediate effect.
Prior to her appointment, Wu was most recently the Chief Creative at Can Create in McCann Erickson Worldwide, where she built a highly creative digital team to manage several of the world’s biggest brands such as Puma, L’Oreal Paris, Maybelline, Coca-Cola and General Motors.
Her digital work for Puma was the fourth most recalled campaign across all categories that won a Gold award at ROI Festival in China, a Silver and a Bronze in the Asian Marketing Effectiveness Awards and AME Awards, New York, respectively. Under her stewardship, Can Create has won numerous awards including The Mobius Advertising Awards, Times International Chinese Advertising Awards, The Diamond Awards and China Effie Awards.
Her two decades of experience in traditional mediums includes her first notable success as ECD if Ogilvy Taiwan in 2011, when she set a Taiwanese record for “Most Gold Awards” for her work on Sony Ericsson. She also held a stint as ECD at Bates Shanghai and Guangzhou managing Buick before moving on to Ogilvy & Mather Shanghai, where she worked with distinction on clients such as Sprite, KFC and eBay China.
In addition to receiving regional and international accolades for her work, Wu is a well- recognized figure in the industry; acknowledged as one of the top 10 creative directors in China in 2004 and presented with the McCann Leadership Award in 2009.
Commenting on the appointment, chairman and CEO of Grey Group Asia-Pacific Nirvik Singh said, “We are delighted to have Canon on board Grey as she would be a great asset to the agency’s fast-growing business in China. Her appointment not only strengthens our local strategic involvement, but also underlines China’s significance as a key market for the Group.”
“I am excited to be part of Grey Group’s strong China team. I look forward to providing good leadership that would bring Grey to the forefront in digital creativity,” Wu said.
