marketers
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Technology
More than three-quarters in the Philippines feel confident about using AI tools, finds LinkedIn
MANILA, PHILIPPINES — Marketers in APAC are ready to embrace AI, with more than three-quarters (76%) feeling confident about using…
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Featured
Sulin Lau on hyperlocalizing the Grab experience for every country
MANILA, PHILIPPINES – From its origins as a ride-hailing platform, Grab has since grown into a brand that fulfills the…
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Global News
WARC launches Toolkit 2018
GLOBAL – WARC, the global marketing intelligence service, has released Toolkit 2018, an annual guide to key trends and challenges that…
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Global News
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages – Kantar Millward Brown
NEW YORK CITY – Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business,…
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Digital News
Marketers, it’s time to step-up in a mobile first world
By Vikas Gulati, Managing Director, Asia at AdColony Media planning and buying on TV, press and other traditional channels is…
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Global News
Twitter identifies 2017 Trends for marketers to watch
According to Global Web Index (GWI), more than 50% of internet users today spend more than three hours a day…
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Philippine News
Year in Review: 10 Most Influential Marketers 2016
adobo’s list of marketing mavens who steer the course of the country’s biggest brands and adapt best to disruptive technology.…
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Global News
What the Marketing World Can Learn from Trump’s Win by Tom Doctoroff, CEO, Tom Doctoroff Consulting
Donald Trump’s stunning victory in the American presidential election reflects two basic facts. Hindsight is always 20-20 but they should…
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