Philippine News

Year in Review: 10 Most Influential Marketers 2016

adobo’s list of marketing mavens who steer the course of the country’s biggest brands and adapt best to disruptive technology.

Margot Torres
Deputy Managing Director and Executive Vice President for McDonald’s Philippines


McDonald’s Philippines was full of delightful and endearing surprises, from viral breakup videos to touching promos that delivered breakfast meals to fishermen out at sea at daybreak.

Francis Flores
Jollibee Global Brand CMO at Jollibee Foods Corporation

The ‘Kwentong Jollibee’ campaign became viral with record-breaking views and shares.

Gina Lorenzana
Vice President for Personal Care at Unilever Philippines

From Dove and Ponds to Axe and Master, Unilever brands both updated classic campaigns and reinvented themselves for a younger demographic that demands authenticity.

Paolo Mercado
SVP Marketing, Communication & Innovation at Nestle

Well-loved brands such as Nido milk appealed to young moms while Milo NutriUp chocolate drink appealed to grown-ups and coffee variants exploded in market reach.

Jackie Ongking
Vice President at Pacific Paint (Boysen) Philippines, Inc.

Brilliant and unforgettably colorful ads continue to reap awards such as the adobo Design Awards Asia 2016 Grand Prix.

Daniel Horan
Consumer Division Head at Globe Telecom

Globe has aggressively tied up with the biggest movie blockbusters and rock concerts as well as being extremely competitive with marketing its promos.

Kenneth Lingan
Country Head, Google Philippines

From launching the Google Duo video messaging app to offering YouTube as platform for ads to agencies, Google Philippines has been very aggressive his year.

Sheraleen Tiu
Vice President for Marketing, Liwayway Marketing (Oishi)

The Liwayway Group of Companies, known throughout Asia through its Oishi brand of snacks, continued to expand its products even as it explored entering South African markets.

Gregory Banzon
General Manager at Century Pacific Foods

Century Pacific Food Inc. was named Asia’s “Marketing Company of the Year” by the Asia Marketing Federation even as it entered global markets through joint ventures such as the Century International (China) Company Limited and acquisitions such as the Kamayan trademark for North America.

Ramon Jimenez
Former secretary at Department of Tourism

Despite the new administration, the DOT’s ‘It’s More Fun in the Philippines’ campaign lives on, a testament to the success of the most visible Philippine marketing campaign in the world.

Partner with adobo Magazine

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