marketing
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Campaign Spotlight
Nissan XTrail 4Dogs is the perfect car for anyone who loves dogs
SWITZERLAND – Every dog parent is probably drooling over the XTrail 4Dogs concept that Nissan recently unveiled. Who wouldn’t? This…
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TBWASMP wins McDonald’s corporate communications business
MANILA – After parting ways with KFC, TBWA\Santiago Mangada Puno is teaming up with another well-loved food chain, McDonald’s after…
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Campaign Spotlight
Burger King’s new print campaign puts the flame in flame-grilled burgers
by CJ Peradilla Famous for flame-grilling burgers, American fast food chain Burger King released in its latest print campaign, ‘Flame-Grilled…
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BBDO Guerrero, Dentsu Jayme Syfu, McCann Worldgroup and Y&R PH are among APAC Effie Awards 2017 finalists
MANILA – The finalists for the 2017 APAC Effie Awards and four Philippine agencies have made the cut and will…
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Campaign Spotlight
Pizza Hut created shoes that can get you pizza, wherever, whenever
USA – To show people just how easy it is to order pizza, Pizza Hut created limited edition sneakers called…
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Press Release
GMA Network CMO selected anew as judge at the Asia Pacific Effie Awards
GMA Network Chief Marketing Officer Lizelle G. Maralag will once again take part in the 2017 Asia Pacific (APAC) Effie…
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Global News
Anomaly makes two significant hires to handle MINI China account
SHANGHAI – Following the appointment of the MINI China business at the end of last year, Anomaly Shanghai has made…
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Global News
Marketing effectiveness in the digital age requires balance – Warc Toolkit 2017
LONDON – Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according…
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Global News
Twitter identifies 2017 Trends for marketers to watch
According to Global Web Index (GWI), more than 50% of internet users today spend more than three hours a day…
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Philippine News
IMMAP swears in new officers, looks forward to bigger things in 2017
TAGUIG CITY – On a night when the members of the Internet and Mobile Marketing Association of the Philippines (IMMAP)…
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Global News
Warc reveals effective Asian marketing trends for 2017
LONDON – Warc, the global marketing intelligence service, has today released its Asian Strategy Report 2017, an analysis of the region’s most…
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Videos
Mobile Marketing Trends 2017 by Voyager Innovations
With more and more consumers getting access to affordable smartphones, more and more of the brands’ target audience is consuming…
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Digital News
Virtual Reality and Augmented Reality offer extensive marketing benefits for brands – Warc Toolkit 2017
LONDON – Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with…
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