ASIA-PACIFIC – SINGAPORE, JUNE 9, 2011 – McCann Erickson Singapore announced today that it has won the hotly contested OCBC account following a competitive pitch, helping cement the agency’s increasingly successful financial services offering.
Anne Lochoff, Client Services Director for McCann Erickson in Singapore said of the news, “Given our long term relationship with MasterCard, we understand the space in which OCBC operates very well indeed. By combining this financial experience with our extensive consumer client expertise we are going to be delivering category leadership marketing communications approaches that we know will help OCBC reach the audiences that matter most.”
Speaking of the decision to choose McCann Erickson, Koh Ching Ching, OCBC Bank’s Head of Group Corporate Communications, OCBC Bank said, “Over the years, customer communication has evolved and become multi-disciplinary, requiring organizations to communicate effectively to different customer segments. We look forward to working with McCann Erickson to raise the OCBC brand to the next level."
McCann Worldgroup Singapore CEO Ben Lightfoot said: “From start to finish we had great chemistry which enabled us to have very open discussions about OCBC’s business and our own. Going forward we will continue to collaborate in this way, building a multi-disciplinary marketing communications program, and the agency team to deliver this, with maximum impact. As such this win is not only exciting for McCann today but also for tomorrow, cementing McCann’s position as a great agency to work for and an even better agency to work with.”
