Fred & Farid Shanghai
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Campaign Spotlight
Budweiser and Fred & Farid Shanghai open the bar at breakfast for World Cup Fans in China
With many matches taking place during the morning in China, fans could no longer gather with friends in bars at…
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Press Release
Budweiser China, Fred & Farid deepens signature red, transforms subtle packaging change into interactive campaign
SHANGHAI, CHINA – Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer…
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Campaign Spotlight
From meme to phenomenon: How Duolingo became China’s summer obsession
SHANGHAI, CHINA — This summer, Duolingo did more than join the conversation in China – it became the conversation. With…
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Campaign Spotlight
Duolingo haunts Halloween parties in Shanghai as a reminder for users to not miss their streak while on a night out
SHANGHAI, CHINA — Following Duolingo’s recent appointment of FRED & FARID Shanghai to ideate and create social media content for the…
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Campaign Spotlight
Fred & Farid Shanghai launches Guinness in China with ‘A Whole Universe,’ an astronomical visual feast
SHANGHAI, CHINA — There are briefs that one cannot turn down, like the one to introduce the most iconic beer…
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adoboPicks
This week’s round of campaigns invites you to go off the wall, embrace the toughest challenges, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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adoboPicks
10,000 reasons to embrace nature, the ultimate nepo baby guide, and more of this week’s best campaigns
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Film
Fred & Farid Shanghai challenges technology in new dystopian music video for Absolute Purity
SHANGHAI, CHINA — Absolute Purity, an upcoming band from China, and independent creative agency FRED & FARID Shanghai, have teamed…
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Campaign Spotlight
The North Face and Fred & Farid Shanghai reinvent iconic trail race, TNF100
SHANGHAI, CHINA — Activewear and outdoor sports gear brand The North Face and creative agency FRED & FARID Shanghai have…
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Campaign Spotlight
TikTok honors the tradition of Hongbao-giving in Chinese New Year ad by Fred & Fred Shanghai
SHANGHAI, CHINA — Creative agency FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the…
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Campaign Spotlight
Campaign Spotlight: The North Face opened the coldest pop-up store in China
SHANGHAI, CHINA — The North Face might have had to shut down temporarily its iconic store in Genting Ski Resort…
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Uncategorized
Campaign Spotlight: TMALL and FRED & FARID promote the joy of winter sports
SHANGHAI, CHINA — The winter sports market in China is one of the fastest-growing in the world – over $126…
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Press Release
Brand & Business: FRED & FARID to invest in the launch of FLAWED a new generation boutique consultancy
SHANGHAI, CHINA — FLAWED has been launched in FRED & FARID’s operational hub in Shanghai under the management of Karen…
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