Campaign SpotlightPress Release

TikTok honors the tradition of Hongbao-giving in Chinese New Year ad by Fred & Fred Shanghai

SHANGHAI, CHINA — Creative agency FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the Chinese New Year. In partnership with top-tier Chinese star Andy Lau, the leading creative agency created a brand TVC and dynamic opening screen assets using remote shooting methods.

The campaign, which references the traditional Hongbao custom of giving red envelopes filled with money as a gesture of good wishes during the Chinese New Year, brings a fresh and unique approach to the practice.


Instead of focusing on the amount of money or the mechanism of receiving the Hongbao, the campaign emphasizes the simple and heartfelt message of good wishes conveyed through a traditional Chinese letter written by Andy Lau himself.

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button