Milieu Insight
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Insight
Initiative Philippines launches new OOH impact study
MANILA, PHILIPPINES — Initiative Philippines, the culturally-driven media agency within IPG Mediabrands, in partnership with its regional Culture, Insights, and Analytics…
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Insight
Report reveals debt vulnerabilities and income disparity in SEA, cites borrowing habits and personal finance awareness in the region
SINGAPORE — As Southeast Asia grapples with the compounding challenges of inflation reflected by rising energy bills, food prices, and interest rates, a distinct financial landscape…
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Insight
Premium OTT advertising more effective than mass streaming, study says
SINGAPORE — The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising…
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Insight
Study reveals almost 3 in 4 Southeast Asians are not getting a good night’s sleep
SINGAPORE — While a deep slumber may help prevent memory loss or the onset of Alzheimer’s disease for older adults,…
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Insight
Milieu Insight survey shines light on the recycling habits of Southeast Asian consumers
SINGAPORE — Across Southeast Asia, the persistent prevalence of single-use plastic bottled water is evident, with 21% in the region…
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Insight
55% of Singaporeans and Malaysians show recurring travel plans, study says
SINGAPORE — More than half of Singaporeans and Malaysians (55%) who have travelled since the start of the year will…
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Insight
Singapore, Malaysia, and the Philippines top consumers of video and live stream according to Logitech-Milieu study
SINGAPORE — Logitech, in partnership with Southeast Asian consumer research company Milieu Insight, has announced the findings of its region-wide…
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Insight
She Loves Data and Milieu Insight study shows strong demand among women to take courses to develop their professional skills
SINGAPORE — Singapore-headquartered She Loves Data (SLD), a global-not-for profit organization focused on creating fairer opportunity pools for women in…
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Cancel culture, industry moves, and huge pop culture moments – take a look at our top 10 stories from 2022
MANILA, PHILIPPINES — As the world emerged into the “new normal,” the creative industry saw clever campaigns, technological innovations, and…
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Insight
Understanding cancel culture in the Philippines – the good, the bad, and what the numbers say
SINGAPORE — Anybody who uses social media nowadays is likely to have encountered the term “cancel culture” which means boycotting…
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Insight
Singapore’s workforce has the poorest mental health in the region, study says
SINGAPORE — A new region-wide study has identified the Singaporean workforce as having the worst mental health across Southeast Asia,…
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Insight
Insight: Milieu Insight study reveals domestic travel plans for summer across SEA in view of easing COVID-19 restrictions
SINGAPORE — Milieu Insight, a Southeast Asian consumer research and analytics firm, today announced findings of domestic travel plans for…
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Insight
Insight: Singaporeans’ spending on leisure expected to increase despite inflation, shifting away from pandemic activities
SINGAPORE — The early days of the pandemic had seen an uptick in video streaming subscriptions, home exercise programs –…
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