Hong Kong – Tesco Lotus’ first integrated campaign by Leo Burnett Bangkok aims to transform its current everyday low price image, offering long-term price-cutting strategies through “price roll backs” and “super save” promotions.
Also, the campaign intends to establish Tesco Lotus as the no.1 retailer that genuinely cares about the Thai people.
“During economic hardship, customers want to feel reassured that someone is watching out for their spending” said On-Usa Lamliengpol, CEO of Leo Burnett Bangkok. “We want the Thai people to see that nobody tries harder for their customers than Tesco Lotus does.”
To reiterate this message, Tesco Lotus management team will appear on screen for the first time, giving a more human spin to the campaign and to further build a loyal relationship between Tesco Lotus and the Thai people.
The campaign will include TV, print, radio, in-store, online, and PR to reach price-sensitive and mid-market customers.
