ASIA-PACIFIC – JAKARTA, INDONESIA, MARCH 16, 2011 – MPG Indonesia, the flagship brand of Havas Media, has announced the agency’s appointment as media AOR of Indonesian paint brand PT Mowilex following a three-way pitch. The account is estimated to be about US$ 5 million.
M.Cahyono Widyastono, Head of Marketing, PT Mowilex Indonesia, said: "In recent days Mowilex has become more aggressive about building awareness of its brands and a good media agency is very important to achieve that. In MPG we found a partner who will help us reach our consumer effectively."
Commenting on the win SK Biswas (pictured), regional director of MPG Indonesia, said: “We are looking forward to working with Mowilex. Paint business is very unlike the FMCG business, which requires connecting with consumers through driving word of mouth and recommendations. This requires creating assets for the brands rather than GRP planning.
“Mowilex is a front runner in the paint industry in Indonesia and this partnership is a testament to MPG’s solid strategic offering and teamwork. Our aim will be to provide the right kind of support to take the brand to the next stage of development.”
The current appointment follows previous wins of Nojorono Tobacco International, AXA, Aqua Digital and Medifarma last year.
Mowilex started manufacturing its first paint product in Indonesia 1970 and the company has continued to be one of the leaders in the category.
