ASIA-PACIFIC – VIETNAM, JUNE 11, 2012: What would it feel like to fly? Director Luci Schroder and Phibous Vietnam explore this question in ‘Pleasure’, a sleek and sexy spot for Piaggio scooters.
The spot aims to answer this one question "What is the Piaggio Fly?" by taking the audience on a surreal journey via the fantasies of the heroine.
Schroder commented on the experience: "I really enjoyed imagining this piece. I wanted to deliver something visually unique, dream like but at the same time tangible. Shooting in Vietnam was really fun experience. I was instantly struck by the frenetic energy of Ho Chi Minh City and the food was pretty damn amazing!”
Schroder has just been selected as a finalist in the Cannes Young Director Awards for her short film ‘Alpine Hands’.
Credits:
Agency: Phibious, Ho Chi Minh City, Vietnam
Client: Piaggio
Title: ‘Pleasure’
Executive Creative Director: Stuart Mills
Creative Director and Art Director: Alberto Talegon Copywriter: Ngo Xuan Hien, Le Thanh Toan and Kevin Frot
Account Lead: Nicole Marold
Account Manager: Do Thi Phuong Thao
Senior Account Executive: Chau Le
Production Company: The Sweet Shop Director: Luci Schroder
Producer: Daniel Ho
Executive Producer: Claire Davidson Director of Photography: John Alfirevich
Art Director and Production Designer: Truong Trung Dao
Editor and Company: Rino Gautama at The Cut Shop, Jakarta
Music and Music Publisher: Pete Jones at Pete Jones Music
