ASIA-PACIFIC – BEIJING, CHINGA, AUGUST 23, 2012: DDB Guoan has been appointed as agency-of-record for C’estbon Food & Beverage to develop their brand portfolio strategy in China after a three-way pitch.
This marks the first time the brand has appointed an agency-of-record from a leading 4As advertising agency.
C’estbon Food & Beverage (Shenzhen), a subsidiary of China Resources Holding Co. Ltd., is a leader in the non-alcohol beverage market, with its flagship purified water brand, remaining one of the best-known drinking water brands in China.
“We look forward to working with a brand expert and consultant like DDB who can help us develop a solid brand portfolio strategy. We assessed the agencies based on their team experience, professionalism and overall effort shown at the pitch. DDB demonstrated its clear industry experience and an enthusiasm for our brand’s development and forward thinking. We are in no doubt we have found the right agency partner,” LiKai, Marketing Director at C’estbon Food & Beverage said.
Richard Tan, President and CEO of DDB Group North China added, “Our team’s strategic and brand consulting strength led us to this win, and we look forward to a lasting partnership with C’estbon. Our experience in the category and C’estbon’s target markets, will ensure we develop a strong brand positioning and meet the brand’s portfolio goals in the coming months.”
