MANILA, PHILIPPINES – Get Ready With Me Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first-ever grand pop-up store in the South, inviting media, KOLs, and Goal Getters to celebrate the brand’s roots and kick off the holiday season!
GRWM Cosmetics is deepening its commitment to the Goal Getters community with the launch of its first-ever grand pop-up store at Festival Mall, Alabang. This is a significant milestone for the brand, whose roots are proudly anchored in the South. Customers are invited to step into the GRWM Cosmetics world and experience a buying experience like ever before just in time for the festivities.
The grand pop-up store kicked off with an exclusive Media and KOL Event on Saturday, December 6, followed by the Grand Opening to the Public on Sunday, December 7, 2025. The pop-up store will remain open until March 31, 2026.
A homecoming for goal getters
Since the very beginning, GRWM Cosmetics has championed inclusivity and community, fostering a loyal and supportive following known as the Goal Getters. The Festival Mall pop-up serves as a celebratory homecoming, bringing the brand’s full range of products directly to its foundation.
“This grand pop-up store is our way of celebrating our roots in the South and sharing our passion for inclusive beauty with our southie Goal Getters,” says GRWM Cosmetics CEO and Founder Mae Layug-Madriñan.
“We’ve designed this space to be more than just a store, it’s a hub where our community can experience our full range of products, participate in fun activities, and be part of our sustainable initiatives. We want everyone to feel seen and represented.”
Exclusive holiday bundles and must-have collections
Goal Getters will have the exclusive chance to shop GRWM’s most loved collections and new releases, including:
- The recently launched All About That Base Volume II Collection with the hero product, the Daily Skin Tint available in three (3) sizes, the regular, mini, and shade samplers.
- The Limited Edition Face Card Holiday Collection, making its physical store debut with the much anticipated 6-pan customizable palette and new packaging design.
- Specially curated holiday bundles featuring customer favorites and new releases, perfect for gifting your loved ones (or yourself!) this season.
Exciting perks and sustainability initiative
GRWM Cosmetics is rolling out the red carpet for the public opening with incredible incentives. Exciting freebies and gifts-with-purchase (GWP) will be available for early visitors and qualifying transactions. Customers who post about their visit on social media during the opening week will receive special one-week free marketing freebies, further strengthening the Goal Getters community spirit.
In line with the brand’s commitment to responsible beauty, the pop-up will also feature a dedicated GRWM x Envirocycle Bin for customers to drop off their GRWM empties for proper recycling and better waste management. This initiative is anchored to GRWM’s ongoing efforts toward sustainability within the beauty industry. In exchange, Goal Getters will receive a limited edition LipBooze in the shade of Hope.
All media, KOLs, and Goal Getters are encouraged to mark their calendars and join the celebration of this momentous step for Get Ready With Me Cosmetics. Let the holiday shopping begin!
