Creative agency Oddefy proudly announces the appointment of Arvon Fernandez as its new Chief Executive Officer, marking an exciting new chapter in the agency’s continued evolution and growth.
A veteran in the advertising and creative industry, Fernandez brings 20 years of experience leading strategic, innovative, and digitally-driven work for brands across diverse industries. His appointment signals the agency’s commitment to strengthening its position as a forward-thinking creative partner known for delivering bold ideas in distinctly unconventional ways.
As CEO, Fernandez will lead Oddefy into its next phase of expansion: driving strategic excellence, championing digital-first creativity, and fostering breakthrough innovation, while preserving the uniquely “Odd” spirit that defines the agency.
“I’m honored to join Oddefy at such a pivotal moment in its journey. The agency has built a remarkable foundation rooted in creativity, bold thinking, and innovation. I’m excited to grow alongside the team, continuously evolve how we think and work, and help cultivate a culture driven by ambition, collaboration, and a shared commitment to winning. Together, I look forward to building on this momentum and shaping the next chapter of Oddefy’s growth,” Arvon said.
Founder and Chairman Via Villafuerte expressed strong confidence in Fernandez’s leadership and the impact his appointment will have on the agency’s future.
“Arvon’s appointment marks a defining milestone for Oddefy. His depth of experience, strategic vision, and proven leadership will play a critical role in strengthening our operational foundation and elevating the caliber of our creative work. We are confident that under his leadership, Oddefy will continue its evolution into the creative force we have always envisioned it to be,” Via added.
Fernandez’s appointment reflects Oddefy’s ambition to accelerate growth, deepen its strategic capabilities, and continue redefining modern creative partnerships in an ever-evolving digital landscape.
In addition to leading Oddefy, Fernandez will also oversee the strategic direction of sister company PrODD, the group’s production house dedicated to creating work that demands to be seen — further strengthening synergy across the organization’s integrated brand and production capabilities.
With this leadership transition, Oddefy and PrODD look ahead with confidence and excitement toward building a stronger, smarter, and even more creatively ambitious future.
