ASIA-PACIFIC – BANGLADESH, SEPTEMBER 26, 2012 – Grey Group Bangladesh has won Grameenphone, the country’s leading telecommunications service provider, for a second consecutive term, after a competitive pitch earlier in June this year. Grey Group will be resuming their duties for above-the-line and below-the-line marketing with added digital element for Grameenphone.
Grameenphone says their partnership with Grey Group is based around the objective of growth. Grey Group Bangladesh managing director Syed Gousul Alam agrees, saying, “Strategic partnerships grow two businesses at a faster rate.”
The account has been held by Grey Group since 2008. The first campaign under the new contract is expected to launch late in the fourth quarter of this year.
