O Boticário
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Campaign Spotlight

Boticário launches campaign inspired by women trying to conceive
SAO PAULO, BRAZIL – Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty conceiving. In…
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Campaign Spotlight

O Boticário and AlmapBBDO reimagine intimacy with digital book Her Touch
SÃO PAULO, BRAZIL – Brazilian beauty giant O Boticário, in partnership with AlmapBBDO, released Her Touch – a digital book…
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Campaign Spotlight

Boticário puts the spotlight on children who become caregivers for their aging parents in holiday spot by AlmapBBDO
SAO PAULO, BRAZIL — O Boticário, a Brazilian cosmetics company voted the best brand for holiday gifting*, invites reflection on…
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Campaign Spotlight

Boticário and AlmapBBDO launch fragrance to spotlight global waste crisis and urgency for conservation
In a project created by AlmapBBDO, the beauty brand, a leader in recycling in Brazil, recreates the scent of the…
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Campaign Spotlight

Campaign Spotlight: Conquer that Dragon with Nothing but Inner Strength and Courage, and Maybe Even a Bottle of “Quasar Brave”
O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar…
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