SINGAPORE – Chandra Barathi returns to Ogilvy Singapore from Isobar APAC for the newly-created role of Head of Technology and Vice President Technology at OgilvyOne Asia Pacific, effective immediately.
Reporting to Chris Riley, Group Chairman of Ogilvy & Mather Singapore, and Jerry Smith, President, OgilvyOne Asia Pacific, he will be tasked to strengthen O&M’s marketing technology consulting and capabilities with both internal group companies and external specialists for clients such as Singtel, Unilever and IHG, amongst others.
Prior to Isobar, Barathi served as Technical Director for locally grown agency The Upper Storey. Before that, Barathi was part of OgilvyOne Singapore’s technology team from 2001-2005.
Chris Riley said, “We are thrilled to welcome Chandra back to Ogilvy to take the helm of our technology operations in Singapore, and across the region. Chandra brings with him a wealth of tech and industry knowledge and has consistently delivered innovative, high profile projects over the course of his career. The demand for advice from senior clients around the strategies and deployment of marketing technologies for their business is a vital part of the discussions that we have with our clients today. Chandra’s expertise and know-how will be invaluable in these discussions and will allow us to improve and accelerate delivery of our digital technology projects.”
Jerry Smith said, “Technology plays an important role in modern marketing but too often it is disconnected from the CMO’s office. Businesses want solutions that connect the brand with their customers and enable better experiences. Chandra’s strength is that he is both left and right brained so he can bring both sides of the equation together. He will also play a key role in building our 400+ staff technology hubs in India and Vietnam. I am very pleased to have him back at Ogilvy, supporting both Singapore’s and the region’s desire to deliver world class consumer experiences.”
