Michael Peters OBE, the designer who brought creativity into the boardroom, was presented with the D&AD President’s Award at the D&AD Awards 2009 Ceremony.
D&AD President Garrick Hamm, said: “Michael’s contribution to design is so great one could be forgiven for thinking he would have received this award years ago. He has helped shape and revolutionise the industry into the business it is today. These days we use jargon like ‘360 branding’ and ‘joined up thinking’, but Michael was doing it 20 years ago.
Peters’ work for British Airways, Johnnie Walker, Universal Studios, and the Conservative Party in Britain raised the profile of design & designers—bringing creativity off the kitchen table and into the boardroom.
Hamm added that Peters “was always a larger than life character, loud, brash, a showman always ready with a bad joke; an enthusiast like no other.”
The D&AD President gives the award each year in recognition of an outstanding contribution to creativity. Past recipients include Jonathan Ive, Sir Alan Parker and Sir John Hegarty.
