MANILA, MARCH 15, 2013 – Seven years ago, adobo Magazine revolutionized the Philippine creative industry with its groundbreaking coverage of the very best in regional and international advertising, marketing and brand communications.
In 1985, UNIQLO began blazing the retail apparel trail with its distinctive selections of comfortable casual wear and accessories for men and women.
2013 will see the Japanese apparel giant team up with adobo as part of its “Creative Journal Directions” t-shirt line, featuring designs from some of the world’s top creatives, as selected by the editors of top international trade journals and magazines.
From the Philippines, as chosen by UNIQLO, is, AJ Dimarucot. No stranger to innovative t-shirt design – having won several design contests over at Designbyhumans.com and Threadless.com and whose clients include Nike, Adidas, and Zoo York – Dimarucot’s entry is a candy-colored piece sure to tickle the funny bone of many a graphic designer.
The design draws inspiration from Filipinos’ amusement over malapropisms. "It’s a fun and light take on Filipinos’ penchant for giving their businesses funny names," explains Dimarucot. "Where else can you find bakeries called Bread Pit or Anita Bakery? I recreated the Adobe icons using locally made candies and some ‘Adobo Photochop’ We brainstormed and thought it was charming to make a play on the Adobe Creative Suite, hence Adobo Creative Sweets."
Other participating publications for the Creative Journals Direction include DesignTaxi (Singapore), Ppaper (Taiwan), Computer Arts (Thailand), Creative Review (UK), Surface (USA), DESIGN Magazine (South Korea), etapes (France), Territory Magazine (Malaysia), LOOK AT ME (Russia), IDN Magazine (Hong Kong), 360 (China) and +81 Magazine (Japan).
Watch out for the “Creative Journal Directions” collection in all UNIQLO stores this March.
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