Recent surveys show 28 percent of users have taken a video from their phone. Nokia executives know how to expand their market. And that’s by putting their brand in the most creative hands possible, at the Nokia Cinemaiksi 2009 mobile filmmaking competition.
Returning to the Advertising Congress a second time, Nokia welcomes teams of two creative’s—30-years old or younger, and working for a 4As-member advertising agency—to the competition. The only requirements: raw and innovative talent, and of course, a passion for film. The entry: a one-minute short film using the Nokia N-series mobile device. From all the entries, Nokia representative judges will select five finalist teams to compete in Subic.
But first, they must attend a one-day mobile filmmaking workshop on November 13, featuring mentors like Cannes Films Festival 2009 winner Brillante Mendoza—or else, be disqualified.
The Grand prizewinner attends the Hong Kong Independent Short Film & Video Awards for free.
In 2007, the theme was “The Power to Change, and winners JP Cuison and Mela Advincula, Leo Burnett creatives, pocketed a PhP 50,000 prize, in addition to the Hong Kong trip, for their entry “Imagine”. This year’s theme “As It Happens,” promises the same trip, albeit no mention of any monetary prize, yet.
Nokia Cinemaiksi 2009 provides the Ad Congress yet another dimension to its many perspectives. Not just with the buzz it generates, but more so with the inventiveness rendered by a minute, multi-purpose mobile that’s already in many delegates’ hands.
